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COVID-19 Crisis Yields Supply Chain Shift

By: Garrett Domier


We often judge companies based on their malpractices. Yet, we often fail to consider whether inaction is on par with those bad decisions. It was Martin Luther King who said “Throughout history it has been the inaction of those who could have acted, the indifference of those who should have known better, the silence of the voice of justice when it mattered most, that have made it possible for evil to triumph.”

If we apply that logic to the current state of the corporate world, we could justify the notion that companies failing to act on coronavirus play a central role in damaging the integrity of the market and causing economic turmoil for the country. However, those that stand up for what is right, put obstacles in the way for the spread of the virus, and subsequent further damage to the market and workforce.

I read an article in Forbes, by Alex Ledsom entitled, “Across The U.S. And Europe, Alcohol And Perfume Brands Ramp Up The Manufacture Of Hand Sanitizer” which discussed a number of manufacturers that use alcohol or ethanol pivoting their supply chain to produce an undersupplied good: hand sanitizer. In France, LVMH is manufacturing and delivering 12 tons of hand sanitizer to the government for free in order to maximize access to the vital cleaning product.

When we talk about companies having stakeholders, we often mention communities, but forget the government. Obviously this health crisis has affected nearly every stakeholder, but the community in a macrocosm is directly affected as well. It is commendable that alcohol and perfume manufacturers around the world are changing their entire supply chain to reflect the needs of their nations and their communities. Quite frankly, we should be more vocal in our gratitude.



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